Click & tap heatmaps
Where attention clusters - and where important CTAs get ignored.
Conversion rate optimization · CRO
Liberty Weblab
User behavior analysis that shows why visitors don’t convert
Heatmaps, journey paths, and session insights - so CRO decisions come from real behavior, not guesswork.
- Clicks
- Scroll
- Rage taps
- Drop-offs
Behavior signals
See attention. Spot confusion. Fix drop-offs.
Scroll depth
How far people go before they leave - and what they never see.
Rage & dead clicks
Frustration signals that reveal broken UI or unclear next steps.
Session patterns
Real paths through key pages - not averages alone.
Journey map
Follow the path from arrival to abandon
We reconstruct the steps users take on critical flows - then mark where momentum breaks so CRO work targets the real leak.
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1
Land
Entry page & intent match
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2
Explore
Scroll & click patterns
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3
Hesitate
Form starts & stalls
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4
Decide
Convert or exit
Session insight
Watch how real people move
Aggregates tell you what happened. Sessions show why - missed taps, confusing copy, and moments users almost converted.
- Sample sessions across devices
- Theme tags for common failure modes
- Clips tied to CRO hypotheses
Attention depth
Content that never gets seen can’t convert
Scroll maps show whether proof, pricing, and CTAs sit in the engagement zone - or below where most visitors stop.
What’s included
Behavior research your CRO team can act on
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01 · Tracking setup
Heatmaps and events on the pages that matter most.
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02 · Behavior report
Click, scroll, and friction themes.
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03 · Journey findings
Where users stall on key flows.
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04 · Opportunity list
Ranked UX fixes and test ideas.
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05 · Stakeholder walkthrough
Live review of clips and recommended next sprints.
Process
From raw sessions to clear recommendations
- 01
Instrument
Install or audit tracking on priority URLs.
- 02
Observe
Collect heatmaps, scrolls, and sessions.
- 03
Interpret
Tag patterns and quantify friction.
- 04
Recommend
Hand off CRO and test priorities.
Why Liberty Weblab
Insights that turn into experiments
Evidence-first
We show the behavior behind every recommendation.
CRO-ready
Findings map directly to tests and page fixes.
Privacy-aware
Setup guidance that respects your compliance needs.
FAQ
User behavior analysis questions
What is user behavior analysis?
User behavior analysis studies how people interact with your site - clicks, scrolls, sessions, and drop-offs - to reveal friction that hurts conversion so you can fix or test the right changes.
Do you need special tools installed?
Often yes - heatmap or session tools plus analytics events. We can work with what you already have or recommend a lightweight stack for your stack and privacy needs.
How is this different from A/B testing?
Behavior analysis finds problems and opportunities. A/B testing validates which fix wins. They work best together: observe → hypothesize → test.
Will you share session videos?
When tools allow, we include representative clips (or screenshots) that illustrate patterns - never as a dump of raw recordings without context.
Ready to see what visitors actually do on your site?
Share your key pages - we’ll outline a behavior analysis plan.